Roosty's, Creative Report
May 4 to May 10, 2026
Account Overview
Spend
$185,110
▼ -12.2% WoW
Purchases
1,969
▼ CPA $94
Revenue
$143,768
▼ ROAS 0.78x
New Customers
2,393
▼ NC ROAS 0.87x
CPMr (cost per 1k reach)
$135.10
▼ -9.3% WoW (last week $148.88)
Where The Money Went
#1 · VIDEO
Apr142026FA - ANXIOUSCARETAKER - SPRINGSOILWAKEUP - HIDDENTH…
$11,162
#2 · STATIC
26-09-2025 - Roosty's Daily Dewormer + Digest (3)
$5,218
#3 · VIDEO
31-03-2026 - FA - If You Bought Full Price - BOF - OK - Jack…
$4,057
#4 · VIDEO
17-04-2026 - FA - 3 Types Vent Gleet - Dirty Vents - P3 - V1…
$4,017
#5 · VIDEO
19-11-2025 - BF ANNOUNCEMENT VID - OK - 3
$3,952
#6 · STATIC
12-03-2026 - Bug MD Winner - BOF Social Proof - OK - 3 - Cop…
$3,786
#7 · VIDEO
08-12-2025 - Reversemarketing_Hook3_DW - Copy
$3,486
#8 · VIDEO
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] - LANDER
$3,281
#9 · VIDEO
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg]
$3,106
#10 · VIDEO
Apr112026FA - Stage 4 Loop Trap - Anxious Caretaker - Gin - …
$2,967
Spend Distribution
What Worked
TOP SPENDERApr 14 Anxious Caretaker, Spring Soil Wake-up
$11,162 spend · 0.74 ROAS · $91 CPA · 12.8% hook · 5.8% hold · 4.98% CTR
The biggest workhorse on the account this week by a wide margin. $11K of spend on a single creative is doing all the heavy education at the top of the funnel and pulling in fresh audiences that no other ad in the account is reaching at this scale. Even at 0.74 ROAS, this is the engine. The thing to watch closely is hold rate at 5.8%, which says the opener is fine but viewers are leaving in the back half before the offer lands. New openers on the same body should lift this fast.
TOP SPENDERSep 25 Daily Dewormer + Digest 3 (static)
$5,218 spend · 0.97 ROAS · $72 CPA · 1.28% CTR · static format
Second highest spend in the account and a Sep 2025 evergreen. A static at near breakeven absorbing this much spend is the cleanest signal we have on the daily-routine narrative. Static formats with this much durability are rare and we are leaning on this one harder than is sustainable. The angle is doing the work, the original asset is going to start hitting frequency ceilings.
TOP SPENDERMar 31 If You Bought Full Price, BOF Apology (V1)
$4,057 spend · 0.71 ROAS · $99 CPA · 1.89% CTR · 5.3% hook · 1.3% hold
The apology / price-drop angle absorbing real BOF spend. Hold rate at 1.3% is weak which says viewers are not reaching the offer reveal at the back of the video. The format is right for warm retargeting, the script needs the offer pulled forward. This is a re-edit, not a re-shoot.
PROFITABLENov 19 BF Announcement Vid OK 3
$3,952 spend · 1.40 ROAS · $59 CPA · 16.4% hook · 2.91% CTR
Including this one as the lone profitable ad in the top five spenders. It is a November BFCM announcement still pulling 1.40 ROAS in May with stale offer messaging on screen. The announcement / breaking-news format itself is the asset, not the November copy, and we have no current-offer version of this in market. That is the gap, and it is the cheapest gap to close in the account.
What Didn't Work | Creative Testing Only
245 ads were launched this week in Creative Testing Master#2 ABOs. Of those, 102 ads across 58 adsets were both launched and cut within the same week without a sale, absorbing $1,831 of test spend. Each adset is a creative concept, so we treat the adset as the unit of decision.
| Adset (creative concept) | Ads | Spend | Impressions | Avg CTR | Avg Hook |
|---|---|---|---|---|---|
May092026FA - Mindy - Spring Prep Feed With Me - OK - Himanshu - |
6 | $204 | 6,610 | 2.43% | 7.6% |
08/05/2026 - FA - safe to eat - |
3 | $103 | 3,197 | 1.17% | 3.7% |
08/05/2026 - Spring Worm Protection |
6 | $103 | 3,583 | 1.09% | 6.5% |
08/05/2026 - FA - Coop Myth - |
6 | $102 | 6,191 | 1.72% | 8.0% |
May092026FA - VetHenleyHerd - Spring Parting Advice - OK - Himanshu - |
3 | $102 | 2,317 | 2.32% | 2.2% |
May072026NH - CoopEnvironment - MiteDefense - CC ITR - Tomas - Jess - ProblemAware |
3 | $102 | 5,624 | 2.27% | 6.7% |
May072026NH - LivingInBoxes - MitePrevention - CC - Tomas - Jess - ProblemAware |
3 | $101 | 6,932 | 2.07% | 7.9% |
08/05/2026 - FA - Weird Eggs - |
6 | $101 | 4,035 | 2.31% | 11.0% |
May092026FA - VetHenleyHerd - Fly Strike Warning Dirty Vents - OK - Himanshu - |
3 | $100 | 2,962 | 2.31% | 4.1% |
May092026FA - VetHenleyHerd - Natural Cant Deworm Myth Busting - OK - Himanshu - |
3 | $100 | 1,927 | 3.29% | 4.9% |
May092026GD - WhyItWorks - Mealworms - NC - Tomas - Himanshu - SolutionAware |
3 | $88 | 2,062 | 2.94% | 8.4% |
May092026FA - MixInSecret - DirtyVents - NC - Tomas - Himanshu - ProblemAware |
3 | $85 | 2,048 | 2.68% | 4.8% |
May092026FA - NaturalIngredientsVetApproved - DirtyVents - ITR - Tomas - Himanshu --Unawar… |
3 | $60 | 1,602 | 3.96% | 13.4% |
May062026FA - PARSZN - SALMAN1 spring-problems-fa |
1 | $54 | 2,606 | 2.11% | 7.7% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 5 - FEED best-se… |
1 | $50 | 3,254 | 1.08% | 0.0% |
May062026FA - POOPEGGS - SALMAN1 roostys-dewormerchilimix-1lb |
1 | $48 | 2,395 | 4.18% | 9.1% |
May092026FA - DidYouKnow - DirtyVents - ITR - Tomas - Himanshu - SolutionAware |
3 | $43 | 1,114 | 3.60% | 14.1% |
May062026FA - POOPEGGS - SALMAN2 roostys-dewormerchilimix-1lb |
1 | $30 | 1,128 | 4.70% | 8.3% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 19 - FEED best-s… |
1 | $26 | 1,360 | 1.32% | 0.0% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 8 - FEED … |
1 | $23 | 1,152 | 5.73% | 0.0% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 5 - STORY… |
1 | $20 | 1,006 | 1.89% | 0.0% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 2 - STORY… |
1 | $19 | 567 | 1.23% | 0.0% |
May062026FA - PARSZN - SALMAN3 spring-problems-fa |
1 | $17 | 851 | 3.64% | 7.2% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 10 - STOR… |
1 | $17 | 840 | 2.14% | 0.0% |
May062026FA - PARSZN - SALMAN6 spring-problems-fa |
1 | $16 | 549 | 4.01% | 14.7% |
May092026FA - ExpertChecklist - DirtyVents - NC - Tomas - Himanshu - ProblemAware |
3 | $16 | 314 | 3.10% | 5.1% |
May092026GD - SpaDayTransformation - NutritionGap - NC - Tomas - Himanshu --ProblemAware |
3 | $14 | 242 | 3.50% | 5.4% |
May062026FA - POOPEGGS - SALMAN3 roostys-dewormerchilimix-1lb |
1 | $13 | 260 | 2.31% | 14.2% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 4 - STORY… |
1 | $10 | 448 | 2.46% | 0.0% |
May062026FA - PARSZN - SALMAN5 spring-problems-fa |
1 | $8 | 237 | 1.69% | 8.6% |
May062026FA - POOPEGGS - SALMAN5 roostys-dewormerchilimix-1lb |
1 | $7 | 254 | 2.76% | 6.4% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 3 - FEED … |
1 | $6 | 235 | 2.13% | 0.0% |
May062026FA - PARSZN - SALMAN2 spring-problems-fa |
1 | $5 | 128 | 0.00% | 3.3% |
May062026FA - POOPEGGS - SALMAN4 roostys-dewormerchilimix-1lb |
1 | $4 | 88 | 0.00% | 10.4% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 7 - FEED … |
1 | $4 | 172 | 0.58% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 1 - FEED best-se… |
1 | $4 | 211 | 1.42% | 0.0% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 1 - STORY… |
1 | $3 | 139 | 0.72% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 16 - FEED best-s… |
1 | $3 | 209 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 2 - FEED best-se… |
1 | $2 | 137 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 20 - FEED best-s… |
1 | $2 | 199 | 0.50% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 17 - FEED best-s… |
1 | $2 | 156 | 1.28% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 4 - FEED best-se… |
1 | $2 | 142 | 2.82% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 10 - FEED best-s… |
1 | $2 | 124 | 0.81% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 8 - FEED best-se… |
1 | $2 | 60 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 9 - FEED best-se… |
1 | $2 | 122 | 0.82% | 0.0% |
May062026FA - PARSZN - SALMAN4 spring-problems-fa |
1 | $1 | 64 | 1.56% | 6.7% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 14 - FEED best-s… |
1 | $1 | 84 | 2.38% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 13 - FEED best-s… |
1 | $1 | 39 | 2.56% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 20 - STORY best-… |
1 | $1 | 32 | 0.00% | 0.0% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 6 - STORY… |
1 | $0 | 18 | 5.56% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 3 - FEED best-se… |
1 | $0 | 20 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 18 - FEED best-s… |
1 | $0 | 44 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 6 - FEED best-se… |
1 | $0 | 28 | 3.57% | 0.0% |
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 9 - STORY… |
1 | $0 | 26 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 12 - FEED best-s… |
1 | $0 | 29 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 7 - FEED best-se… |
1 | $0 | 27 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 11 - FEED best-s… |
1 | $0 | 15 | 0.00% | 0.0% |
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 15 - FEED best-s… |
1 | $0 | 13 | 0.00% | 0.0% |
Patterns we noticed
- Average CTR across the cut adsets: 2.40% (account-wide CTR this week ran higher than this).
- Average hook retention across the cut video adsets: 7.6%, below the 12 to 15 percent the proven top spenders are hitting.
- Zero of these adsets generated a purchase in the test window, so the failure was at the conversion layer, not just engagement.
This Week's Angles
| Angle | Top Ad | Spend | Hook Rate | CPA | ROAS |
|---|---|---|---|---|---|
| Other | 26-09-2025 - Roosty's Daily Dewormer + Digest (3) | $23,192 | n/a | $83 | 0.87x |
| Anxious Caretaker | Apr142026FA - ANXIOUSCARETAKER - SPRINGSOILWAKEUP - HIDDENTH… | $14,128 | 12.8% | $98 | 0.72x |
| Poopy Eggs | 22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] - LANDER | $6,387 | 12.4% | $110 | 0.54x |
| BF Announcement | 19-11-2025 - BF ANNOUNCEMENT VID - OK - 3 | $5,961 | 16.4% | $58 | 1.47x |
| Vet Authority | Mar072026FA - VetExplainsGutHealth - GutHealth - ITR - Tomas… | $4,707 | 8.2% | $102 | 0.60x |
| Dirty Vents | 17-04-2026 - FA - 3 Types Vent Gleet - Dirty Vents - P3 - V1… | $4,017 | 11.4% | $103 | 0.75x |
| Social Proof | 12-03-2026 - Bug MD Winner - BOF Social Proof - OK - 3 - Cop… | $3,786 | n/a | $70 | 0.99x |
| Reverse Marketing | 08-12-2025 - Reversemarketing_Hook3_DW - Copy | $3,486 | 12.1% | $79 | 0.97x |
| Treat Day | 26-09-2025 - Dewormer Treat Day | $2,041 | 19.0% | $120 | 0.59x |
Iterations
1
NEW HOOK
Source ad: Apr 14 Anxious Caretaker, Spring Soil Wake-up (top spender, $11,162 spend, 0.74 ROAS) view ad →
DirectionBrief 3 new openers built around visceral, in-the-moment pattern interrupts grounded in real morning-coop anxieties. The direction is fresh ways into the same anxious-caretaker story, not new statements about parasites.
What stays the sameThe body, the visual treatment, the offer reveal, the CTA, the lander.
Why this should workHook retention at 12.8 percent is fine and hold at 5.8 percent is where the spend is leaking. Better openers should lift hook AND give the back half a fair shot at closing the audience the body is already reaching.
2
NEW SELLING POINT
Source ad: Nov 19 BF Announcement Vid OK 3 (1.40 ROAS, $3,952 spend) view ad →
DirectionRebuild the announcement / breaking news frame around a current Spring or laying-season selling point. Refresh the on-screen copy and the voiceover to match what is actually true today, not November.
What stays the sameThe announcement structure, the urgency cadence, the visual treatment, the format length.
Why this should workThe format is what is pulling 1.40 ROAS, not the November offer copy. A current-offer version of the same frame should hold or beat that ROAS and give us a current evergreen we can scale into.
3
NEW PRODUCT PRESENTATION: Similar Variations
Source ad: Sep 25 Daily Dewormer + Digest 3, static (2nd highest spender, $5,218 spend, 0.97 ROAS) view ad →
DirectionProduce 2-3 new statics in the same daily-routine visual template. Vary the proof beats (egg basket, coop check, dispense moment) but keep the layout, narrative arc, and product placement identical.
What stays the sameThe visual template, the daily-routine narrative, the product hero placement, the on-screen text style.
Why this should workThis is one of only two profitable static templates carrying real volume in the account. We are riding a single asset at this spend level. Three more in the same mould give us inventory to rotate before the original hits frequency ceilings and dilutes the close.
4
NEW FORMAT: Direct Brief
Source ad: Apr 17 3 Types Vent Gleet, P3 V1 (4th highest spender, $4,017 spend, 0.75 ROAS, 11.4% hook) view ad →
DirectionConvert the 3 Types Vent Gleet educational concept into a static carousel or single static with the same symptom-classification structure. Three labeled images with the same diagnostic framing the video uses.
What stays the sameThe 3-types educational hook, the symptom-classification angle, the lander.
Why this should workHook retention at 11.4 percent says the concept grabs attention but hold at 3.4 percent says the video format is too dense to deliver the payoff. A static carousel delivers the same information in 2 seconds instead of 60. The educational angle should convert better in a faster format.
Full Ad Performance (Top 20)
| Ad Name | Format | Spend | Purchases | Revenue | ROAS | CPA | CTR | CPMr | Hook% | Hold% | Freq | Landing Page | LP CVR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Apr142026FA - ANXIOUSCARETAKER - SPRINGSOILWAKEUP - HIDDENTHREATSILENT… |
VIDEO | $11,162 | 123 | $8,283 | 0.74x | $91 | 4.98% | $41 | 12.8% | 5.8% | 1.16 | /pages/spring-problems-fa | 1.11% |
26-09-2025 - Roosty's Daily Dewormer + Digest (3) |
STATIC | $5,218 | 72 | $5,074 | 0.97x | $72 | 1.28% | $42 | n/a | n/a | 2.67 | /products/roostys-dewormerchilimix-1lb | 1.35% |
31-03-2026 - FA - If You Bought Full Price - BOF - OK - Jack - V1 |
VIDEO | $4,057 | 41 | $2,889 | 0.71x | $99 | 1.89% | $47 | 5.3% | 1.3% | 1.73 | /products/roostys-dewormerchilimix-1lb | 1.35% |
17-04-2026 - FA - 3 Types Vent Gleet - Dirty Vents - P3 - V1 - OK - JA… |
VIDEO | $4,017 | 39 | $3,018 | 0.75x | $103 | 2.62% | $41 | 11.4% | 3.4% | 1.23 | /pages/poopy-butt | 0.70% |
19-11-2025 - BF ANNOUNCEMENT VID - OK - 3 |
VIDEO | $3,952 | 67 | $5,523 | 1.40x | $59 | 3.17% | $63 | 16.4% | 3.8% | 2.49 | /products/roostys-dewormerchilimix-1lb | 1.35% |
12-03-2026 - Bug MD Winner - BOF Social Proof - OK - 3 - Copy |
STATIC | $3,786 | 54 | $3,751 | 0.99x | $70 | 1.12% | $46 | n/a | n/a | 2.19 | /products/roostys-dewormerchilimix-1lb | 1.35% |
08-12-2025 - Reversemarketing_Hook3_DW - Copy |
VIDEO | $3,486 | 44 | $3,398 | 0.97x | $79 | 5.11% | $61 | 12.1% | 3.7% | 1.80 | /products/roostys-dewormerchilimix-1lb | 1.35% |
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] - LANDER |
VIDEO | $3,281 | 33 | $1,919 | 0.58x | $99 | 5.30% | $31 | 12.4% | 3.0% | 1.19 | /pages/pre-lander-worms | 0.84% |
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] |
VIDEO | $3,106 | 25 | $1,550 | 0.50x | $124 | 5.57% | $21 | 10.7% | 2.1% | 1.12 | /products/roostys-dewormerchilimix-1lb | 1.35% |
Apr112026FA - Stage 4 Loop Trap - Anxious Caretaker - Gin - Problem Aw… |
VIDEO | $2,967 | 21 | $1,922 | 0.65x | $141 | 4.41% | $38 | 13.8% | 5.2% | 1.26 | /products/roostys-dewormerchilimix-1lb | 1.35% |
VITAMINS STORY 3 PDP - A |
VIDEO | $2,556 | 18 | $1,027 | 0.40x | $142 | 2.34% | $27 | 12.6% | 2.7% | 1.47 | /products/roostys-immunity-supplement | 0.98% |
Mar072026FA - VetExplainsGutHealth - GutHealth - ITR - Tomas - Himansh… |
VIDEO | $2,444 | 17 | $1,132 | 0.46x | $144 | 4.28% | $49 | 8.2% | 2.6% | 1.11 | n/a | |
Joshua winning ad 1 |
VIDEO | $2,401 | 27 | $1,909 | 0.80x | $89 | 2.71% | $33 | 11.9% | 3.1% | 1.38 | /products/roostys-dewormerchilimix-1lb | 1.35% |
Mar172026FANH - Sale - Ammar Majar - Ammar Majar - Unaware - 15 - FEED |
STATIC | $2,344 | 27 | $1,862 | 0.79x | $87 | 1.47% | $44 | n/a | n/a | 1.48 | /collections/best-sellers | 0.99% |
11-09-2025 - RS_SimplyFeathered WL_SEP_V1 - Copy |
VIDEO | $2,265 | 28 | $2,200 | 0.97x | $81 | 1.39% | $29 | 11.2% | 3.4% | 1.47 | /products/roostys-dewormerchilimix-1lb | 1.35% |
VET APPROVED LANDER - FA - Good vs Bad Vent - Cartoon Static Winner I… |
VIDEO | $2,263 | 29 | $1,702 | 0.75x | $78 | 2.34% | $17 | 6.1% | 1.6% | 1.08 | /pages/advertorial-page | 0.94% |
28-02-2026 - Sorry to All - Spring Sale - OK - 2 - Copy |
STATIC | $2,181 | 32 | $2,808 | 1.29x | $68 | 2.45% | $64 | n/a | n/a | 1.27 | n/a | |
Mar172026FANH - Sale - Ammar Majar - Ammar Majar - Unaware - 15 - FEED |
STATIC | $2,171 | 35 | $2,391 | 1.10x | $62 | 1.36% | $46 | n/a | n/a | 1.57 | /collections/best-sellers | 0.99% |
26-09-2025 - Dewormer Treat Day |
VIDEO | $2,041 | 17 | $1,205 | 0.59x | $120 | 3.84% | $27 | 19.0% | 4.3% | 1.44 | /products/roostys-dewormerchilimix-1lb | 1.35% |
19-11-2025 - BF ANNOUNCEMENT VID - OK - 2 |
VIDEO | $2,009 | 36 | $3,241 | 1.61x | $56 | 3.68% | $63 | 18.3% | 5.1% | 2.19 | /products/roostys-dewormerchilimix-1lb | 1.35% |