Roosty's, Creative Report

May 4 to May 10, 2026
Account Overview
Spend
$185,110
-12.2% WoW
Purchases
1,969
CPA $94
Revenue
$143,768
ROAS 0.78x
New Customers
2,393
NC ROAS 0.87x
CPMr (cost per 1k reach)
$135.10
-9.3% WoW (last week $148.88)
Where The Money Went
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#1 · VIDEO
Apr142026FA - ANXIOUSCARETAKER - SPRINGSOILWAKEUP - HIDDENTH…
$11,162
Hook 12.8%Hold 5.8%CPA $91ROAS 0.74xCTR 4.98%
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#2 · STATIC
26-09-2025 - Roosty's Daily Dewormer + Digest (3)
$5,218
CPA $72ROAS 0.97xCTR 1.28%
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#3 · VIDEO
31-03-2026 - FA - If You Bought Full Price - BOF - OK - Jack…
$4,057
Hook 5.3%Hold 1.3%CPA $99ROAS 0.71xCTR 1.89%
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#4 · VIDEO
17-04-2026 - FA - 3 Types Vent Gleet - Dirty Vents - P3 - V1…
$4,017
Hook 11.4%Hold 3.4%CPA $103ROAS 0.75xCTR 2.62%
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#5 · VIDEO
19-11-2025 - BF ANNOUNCEMENT VID - OK - 3
$3,952
Hook 16.4%Hold 3.8%CPA $59ROAS 1.40xCTR 3.17%
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#6 · STATIC
12-03-2026 - Bug MD Winner - BOF Social Proof - OK - 3 - Cop…
$3,786
CPA $70ROAS 0.99xCTR 1.12%
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#7 · VIDEO
08-12-2025 - Reversemarketing_Hook3_DW - Copy
$3,486
Hook 12.1%Hold 3.7%CPA $79ROAS 0.97xCTR 5.11%
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#8 · VIDEO
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] - LANDER
$3,281
Hook 12.4%Hold 3.0%CPA $99ROAS 0.58xCTR 5.30%
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#9 · VIDEO
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg]
$3,106
Hook 10.7%Hold 2.1%CPA $124ROAS 0.50xCTR 5.57%
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#10 · VIDEO
Apr112026FA - Stage 4 Loop Trap - Anxious Caretaker - Gin - …
$2,967
Hook 13.8%Hold 5.2%CPA $141ROAS 0.65xCTR 4.41%
Spend Distribution
$0$6,139$12,278 #1$11,162#2$5,218#3$4,057#4$4,017#5$3,952#6$3,786#7$3,486#8$3,281#9$3,106#10$2,967
What Worked
TOP SPENDERApr 14 Anxious Caretaker, Spring Soil Wake-up
$11,162 spend · 0.74 ROAS · $91 CPA · 12.8% hook · 5.8% hold · 4.98% CTR
The biggest workhorse on the account this week by a wide margin. $11K of spend on a single creative is doing all the heavy education at the top of the funnel and pulling in fresh audiences that no other ad in the account is reaching at this scale. Even at 0.74 ROAS, this is the engine. The thing to watch closely is hold rate at 5.8%, which says the opener is fine but viewers are leaving in the back half before the offer lands. New openers on the same body should lift this fast.
TOP SPENDERSep 25 Daily Dewormer + Digest 3 (static)
$5,218 spend · 0.97 ROAS · $72 CPA · 1.28% CTR · static format
Second highest spend in the account and a Sep 2025 evergreen. A static at near breakeven absorbing this much spend is the cleanest signal we have on the daily-routine narrative. Static formats with this much durability are rare and we are leaning on this one harder than is sustainable. The angle is doing the work, the original asset is going to start hitting frequency ceilings.
TOP SPENDERMar 31 If You Bought Full Price, BOF Apology (V1)
$4,057 spend · 0.71 ROAS · $99 CPA · 1.89% CTR · 5.3% hook · 1.3% hold
The apology / price-drop angle absorbing real BOF spend. Hold rate at 1.3% is weak which says viewers are not reaching the offer reveal at the back of the video. The format is right for warm retargeting, the script needs the offer pulled forward. This is a re-edit, not a re-shoot.
PROFITABLENov 19 BF Announcement Vid OK 3
$3,952 spend · 1.40 ROAS · $59 CPA · 16.4% hook · 2.91% CTR
Including this one as the lone profitable ad in the top five spenders. It is a November BFCM announcement still pulling 1.40 ROAS in May with stale offer messaging on screen. The announcement / breaking-news format itself is the asset, not the November copy, and we have no current-offer version of this in market. That is the gap, and it is the cheapest gap to close in the account.
What Didn't Work | Creative Testing Only

245 ads were launched this week in Creative Testing Master#2 ABOs. Of those, 102 ads across 58 adsets were both launched and cut within the same week without a sale, absorbing $1,831 of test spend. Each adset is a creative concept, so we treat the adset as the unit of decision.

Adset (creative concept)AdsSpendImpressionsAvg CTRAvg Hook
May092026FA - Mindy - Spring Prep Feed With Me - OK - Himanshu -
6 $204 6,610 2.43% 7.6%
08/05/2026 - FA - safe to eat -
3 $103 3,197 1.17% 3.7%
08/05/2026 - Spring Worm Protection
6 $103 3,583 1.09% 6.5%
08/05/2026 - FA - Coop Myth -
6 $102 6,191 1.72% 8.0%
May092026FA - VetHenleyHerd - Spring Parting Advice - OK - Himanshu -
3 $102 2,317 2.32% 2.2%
May072026NH - CoopEnvironment - MiteDefense - CC ITR - Tomas - Jess - ProblemAware
3 $102 5,624 2.27% 6.7%
May072026NH - LivingInBoxes - MitePrevention - CC - Tomas - Jess - ProblemAware
3 $101 6,932 2.07% 7.9%
08/05/2026 - FA - Weird Eggs -
6 $101 4,035 2.31% 11.0%
May092026FA - VetHenleyHerd - Fly Strike Warning Dirty Vents - OK - Himanshu -
3 $100 2,962 2.31% 4.1%
May092026FA - VetHenleyHerd - Natural Cant Deworm Myth Busting - OK - Himanshu -
3 $100 1,927 3.29% 4.9%
May092026GD - WhyItWorks - Mealworms - NC - Tomas - Himanshu - SolutionAware
3 $88 2,062 2.94% 8.4%
May092026FA - MixInSecret - DirtyVents - NC - Tomas - Himanshu - ProblemAware
3 $85 2,048 2.68% 4.8%
May092026FA - NaturalIngredientsVetApproved - DirtyVents - ITR - Tomas - Himanshu --Unawar…
3 $60 1,602 3.96% 13.4%
May062026FA - PARSZN - SALMAN1 spring-problems-fa
1 $54 2,606 2.11% 7.7%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 5 - FEED best-se…
1 $50 3,254 1.08% 0.0%
May062026FA - POOPEGGS - SALMAN1 roostys-dewormerchilimix-1lb
1 $48 2,395 4.18% 9.1%
May092026FA - DidYouKnow - DirtyVents - ITR - Tomas - Himanshu - SolutionAware
3 $43 1,114 3.60% 14.1%
May062026FA - POOPEGGS - SALMAN2 roostys-dewormerchilimix-1lb
1 $30 1,128 4.70% 8.3%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 19 - FEED best-s…
1 $26 1,360 1.32% 0.0%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 8 - FEED …
1 $23 1,152 5.73% 0.0%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 5 - STORY…
1 $20 1,006 1.89% 0.0%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 2 - STORY…
1 $19 567 1.23% 0.0%
May062026FA - PARSZN - SALMAN3 spring-problems-fa
1 $17 851 3.64% 7.2%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 10 - STOR…
1 $17 840 2.14% 0.0%
May062026FA - PARSZN - SALMAN6 spring-problems-fa
1 $16 549 4.01% 14.7%
May092026FA - ExpertChecklist - DirtyVents - NC - Tomas - Himanshu - ProblemAware
3 $16 314 3.10% 5.1%
May092026GD - SpaDayTransformation - NutritionGap - NC - Tomas - Himanshu --ProblemAware
3 $14 242 3.50% 5.4%
May062026FA - POOPEGGS - SALMAN3 roostys-dewormerchilimix-1lb
1 $13 260 2.31% 14.2%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 4 - STORY…
1 $10 448 2.46% 0.0%
May062026FA - PARSZN - SALMAN5 spring-problems-fa
1 $8 237 1.69% 8.6%
May062026FA - POOPEGGS - SALMAN5 roostys-dewormerchilimix-1lb
1 $7 254 2.76% 6.4%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 3 - FEED …
1 $6 235 2.13% 0.0%
May062026FA - PARSZN - SALMAN2 spring-problems-fa
1 $5 128 0.00% 3.3%
May062026FA - POOPEGGS - SALMAN4 roostys-dewormerchilimix-1lb
1 $4 88 0.00% 10.4%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 7 - FEED …
1 $4 172 0.58% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 1 - FEED best-se…
1 $4 211 1.42% 0.0%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 1 - STORY…
1 $3 139 0.72% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 16 - FEED best-s…
1 $3 209 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 2 - FEED best-se…
1 $2 137 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 20 - FEED best-s…
1 $2 199 0.50% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 17 - FEED best-s…
1 $2 156 1.28% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 4 - FEED best-se…
1 $2 142 2.82% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 10 - FEED best-s…
1 $2 124 0.81% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 8 - FEED best-se…
1 $2 60 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 9 - FEED best-se…
1 $2 122 0.82% 0.0%
May062026FA - PARSZN - SALMAN4 spring-problems-fa
1 $1 64 1.56% 6.7%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 14 - FEED best-s…
1 $1 84 2.38% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 13 - FEED best-s…
1 $1 39 2.56% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 20 - STORY best-…
1 $1 32 0.00% 0.0%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 6 - STORY…
1 $0 18 5.56% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 3 - FEED best-se…
1 $0 20 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 18 - FEED best-s…
1 $0 44 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 6 - FEED best-se…
1 $0 28 3.57% 0.0%
May092026FA - Dirty Vents Square Iteration - Ammar Majar - Ammar Majar - Aware - 9 - STORY…
1 $0 26 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 12 - FEED best-s…
1 $0 29 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 7 - FEED best-se…
1 $0 27 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 11 - FEED best-s…
1 $0 15 0.00% 0.0%
May062026FANH - Sale - Mother_s Day - Ammar Majar - Ammar Majar - Aware - 15 - FEED best-s…
1 $0 13 0.00% 0.0%
Patterns we noticed
  • Average CTR across the cut adsets: 2.40% (account-wide CTR this week ran higher than this).
  • Average hook retention across the cut video adsets: 7.6%, below the 12 to 15 percent the proven top spenders are hitting.
  • Zero of these adsets generated a purchase in the test window, so the failure was at the conversion layer, not just engagement.
This Week's Angles
AngleTop AdSpendHook RateCPAROAS
Other 26-09-2025 - Roosty's Daily Dewormer + Digest (3) $23,192 n/a $83 0.87x
Anxious Caretaker Apr142026FA - ANXIOUSCARETAKER - SPRINGSOILWAKEUP - HIDDENTH… $14,128 12.8% $98 0.72x
Poopy Eggs 22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] - LANDER $6,387 12.4% $110 0.54x
BF Announcement 19-11-2025 - BF ANNOUNCEMENT VID - OK - 3 $5,961 16.4% $58 1.47x
Vet Authority Mar072026FA - VetExplainsGutHealth - GutHealth - ITR - Tomas… $4,707 8.2% $102 0.60x
Dirty Vents 17-04-2026 - FA - 3 Types Vent Gleet - Dirty Vents - P3 - V1… $4,017 11.4% $103 0.75x
Social Proof 12-03-2026 - Bug MD Winner - BOF Social Proof - OK - 3 - Cop… $3,786 n/a $70 0.99x
Reverse Marketing 08-12-2025 - Reversemarketing_Hook3_DW - Copy $3,486 12.1% $79 0.97x
Treat Day 26-09-2025 - Dewormer Treat Day $2,041 19.0% $120 0.59x
Iterations
1 NEW HOOK
Source ad: Apr 14 Anxious Caretaker, Spring Soil Wake-up (top spender, $11,162 spend, 0.74 ROAS) view ad →
DirectionBrief 3 new openers built around visceral, in-the-moment pattern interrupts grounded in real morning-coop anxieties. The direction is fresh ways into the same anxious-caretaker story, not new statements about parasites.
What stays the sameThe body, the visual treatment, the offer reveal, the CTA, the lander.
Why this should workHook retention at 12.8 percent is fine and hold at 5.8 percent is where the spend is leaking. Better openers should lift hook AND give the back half a fair shot at closing the audience the body is already reaching.
2 NEW SELLING POINT
Source ad: Nov 19 BF Announcement Vid OK 3 (1.40 ROAS, $3,952 spend) view ad →
DirectionRebuild the announcement / breaking news frame around a current Spring or laying-season selling point. Refresh the on-screen copy and the voiceover to match what is actually true today, not November.
What stays the sameThe announcement structure, the urgency cadence, the visual treatment, the format length.
Why this should workThe format is what is pulling 1.40 ROAS, not the November offer copy. A current-offer version of the same frame should hold or beat that ROAS and give us a current evergreen we can scale into.
3 NEW PRODUCT PRESENTATION: Similar Variations
Source ad: Sep 25 Daily Dewormer + Digest 3, static (2nd highest spender, $5,218 spend, 0.97 ROAS) view ad →
DirectionProduce 2-3 new statics in the same daily-routine visual template. Vary the proof beats (egg basket, coop check, dispense moment) but keep the layout, narrative arc, and product placement identical.
What stays the sameThe visual template, the daily-routine narrative, the product hero placement, the on-screen text style.
Why this should workThis is one of only two profitable static templates carrying real volume in the account. We are riding a single asset at this spend level. Three more in the same mould give us inventory to rotate before the original hits frequency ceilings and dilutes the close.
4 NEW FORMAT: Direct Brief
Source ad: Apr 17 3 Types Vent Gleet, P3 V1 (4th highest spender, $4,017 spend, 0.75 ROAS, 11.4% hook) view ad →
DirectionConvert the 3 Types Vent Gleet educational concept into a static carousel or single static with the same symptom-classification structure. Three labeled images with the same diagnostic framing the video uses.
What stays the sameThe 3-types educational hook, the symptom-classification angle, the lander.
Why this should workHook retention at 11.4 percent says the concept grabs attention but hold at 3.4 percent says the video format is too dense to deliver the payoff. A static carousel delivers the same information in 2 seconds instead of 60. The educational angle should convert better in a faster format.
Full Ad Performance (Top 20)
Ad NameFormatSpendPurchases RevenueROASCPA CTRCPMrHook% Hold%FreqLanding PageLP CVR
Apr142026FA - ANXIOUSCARETAKER - SPRINGSOILWAKEUP - HIDDENTHREATSILENT…
VIDEO $11,162 123 $8,283 0.74x $91 4.98% $41 12.8% 5.8% 1.16 /pages/spring-problems-fa 1.11%
26-09-2025 - Roosty's Daily Dewormer + Digest (3)
STATIC $5,218 72 $5,074 0.97x $72 1.28% $42 n/a n/a 2.67 /products/roostys-dewormerchilimix-1lb 1.35%
31-03-2026 - FA - If You Bought Full Price - BOF - OK - Jack - V1
VIDEO $4,057 41 $2,889 0.71x $99 1.89% $47 5.3% 1.3% 1.73 /products/roostys-dewormerchilimix-1lb 1.35%
17-04-2026 - FA - 3 Types Vent Gleet - Dirty Vents - P3 - V1 - OK - JA…
VIDEO $4,017 39 $3,018 0.75x $103 2.62% $41 11.4% 3.4% 1.23 /pages/poopy-butt 0.70%
19-11-2025 - BF ANNOUNCEMENT VID - OK - 3
VIDEO $3,952 67 $5,523 1.40x $59 3.17% $63 16.4% 3.8% 2.49 /products/roostys-dewormerchilimix-1lb 1.35%
12-03-2026 - Bug MD Winner - BOF Social Proof - OK - 3 - Copy
STATIC $3,786 54 $3,751 0.99x $70 1.12% $46 n/a n/a 2.19 /products/roostys-dewormerchilimix-1lb 1.35%
08-12-2025 - Reversemarketing_Hook3_DW - Copy
VIDEO $3,486 44 $3,398 0.97x $79 5.11% $61 12.1% 3.7% 1.80 /products/roostys-dewormerchilimix-1lb 1.35%
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg] - LANDER
VIDEO $3,281 33 $1,919 0.58x $99 5.30% $31 12.4% 3.0% 1.19 /pages/pre-lander-worms 0.84%
22-04-2026 - FA - Poopy Eggs- P1 - V3 - OK - [Ferg]
VIDEO $3,106 25 $1,550 0.50x $124 5.57% $21 10.7% 2.1% 1.12 /products/roostys-dewormerchilimix-1lb 1.35%
Apr112026FA - Stage 4 Loop Trap - Anxious Caretaker - Gin - Problem Aw…
VIDEO $2,967 21 $1,922 0.65x $141 4.41% $38 13.8% 5.2% 1.26 /products/roostys-dewormerchilimix-1lb 1.35%
VITAMINS STORY 3 PDP - A
VIDEO $2,556 18 $1,027 0.40x $142 2.34% $27 12.6% 2.7% 1.47 /products/roostys-immunity-supplement 0.98%
Mar072026FA - VetExplainsGutHealth - GutHealth - ITR - Tomas - Himansh…
VIDEO $2,444 17 $1,132 0.46x $144 4.28% $49 8.2% 2.6% 1.11 n/a
Joshua winning ad 1
VIDEO $2,401 27 $1,909 0.80x $89 2.71% $33 11.9% 3.1% 1.38 /products/roostys-dewormerchilimix-1lb 1.35%
Mar172026FANH - Sale - Ammar Majar - Ammar Majar - Unaware - 15 - FEED
STATIC $2,344 27 $1,862 0.79x $87 1.47% $44 n/a n/a 1.48 /collections/best-sellers 0.99%
11-09-2025 - RS_SimplyFeathered WL_SEP_V1 - Copy
VIDEO $2,265 28 $2,200 0.97x $81 1.39% $29 11.2% 3.4% 1.47 /products/roostys-dewormerchilimix-1lb 1.35%
VET APPROVED LANDER - FA - Good vs Bad Vent - Cartoon Static Winner I…
VIDEO $2,263 29 $1,702 0.75x $78 2.34% $17 6.1% 1.6% 1.08 /pages/advertorial-page 0.94%
28-02-2026 - Sorry to All - Spring Sale - OK - 2 - Copy
STATIC $2,181 32 $2,808 1.29x $68 2.45% $64 n/a n/a 1.27 n/a
Mar172026FANH - Sale - Ammar Majar - Ammar Majar - Unaware - 15 - FEED
STATIC $2,171 35 $2,391 1.10x $62 1.36% $46 n/a n/a 1.57 /collections/best-sellers 0.99%
26-09-2025 - Dewormer Treat Day
VIDEO $2,041 17 $1,205 0.59x $120 3.84% $27 19.0% 4.3% 1.44 /products/roostys-dewormerchilimix-1lb 1.35%
19-11-2025 - BF ANNOUNCEMENT VID - OK - 2
VIDEO $2,009 36 $3,241 1.61x $56 3.68% $63 18.3% 5.1% 2.19 /products/roostys-dewormerchilimix-1lb 1.35%